Movie File-Sharing Booming (PDF; 50 KB)
Source: Solutions Research Group
Among key highlights of the research:
- 32 million Americans aged 12+ (18% of the US online population) downloaded a full-length movie at some point in the past – 20 million of these are regulars, having downloaded in the last month.
- A majority of movie downloaders (80%) only use peer-to-peer file-sharing sites. The population of regular file-sharing users doubled between 2005 and 2006.
- A typical movie downloader from file-sharing sites is 29 years of age and has 16 titles stored on their PC – 63% are male and 37% are female. The PC is moving from a workhorse to a life-hub and video entertainment center.
- 56% watched a DVD on a PC at some point and 29% viewed a DVD on a PC last month.
- 25% watched a streaming TV show on their PCs.
- Unauthorized downloads of copyrighted movies are not perceived as a serious offense. Only 40% believe downloading “copyrighted movies off the Internet†is a “very serious offense†– compared to the 78% who believe “taking a DVD from a store without paying†is a very serious offense. As another point of comparison, Americans are much more likely to believe that “parking in a fire lane†is a very serious offense (59%).
See also: Americans are Passionate About Their Digital Content; 81% are Downloading and Storing More Than Ever (Seagate Technology)
