U.S. Advertising Spending Rose 4.6% in 2006, Nielsen Monitor-Plus Reports
Source: The Nielsen Company

Advertising spending for the full year 2006 rose 4.6% over the same period last year due to gains across major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of The Nielsen Company.

Advertising spending increased in most reported media, led by Internet (35%), the top 100 Spot TV markets (9.1%), Spanish-Language TV (8.1%) and Outdoor (8.1%). Growth in a number of media remained flat or slightly down over last including B2B magazines, Coupons, smaller Spot TV markets, Network Radio, and Local Newspaper. “Total U.S. ad spending continues to grow, with the Internet, Spanish-Language and Outdoor leading the way,” said Brian Lane, Senior Vice President of Client Strategy & Product Development Management for Nielsen Monitor-Plus. “Outdoor advertising, considered a traditional media is showing renewed strength due in part to advances in digital technology, such as digital billboards.”

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