The Impact of Retail Cigarette Marketing Practices on Youth Smoking Uptake
Source: Archives of Pediatrics & Adolescent Medicine

The results of this study show cigarette marketing strategies have differential effects on the progression from initiation and experimentation with cigarettes to regular smoking. Specifically, our results suggest point-of-sale advertising is associated with encouraging youth to try smoking, whereas cigarette promotions are associated with influencing those youth already experimenting with cigarettes to progress to regular smoking, with established smokers being most influenced by promotional offers.

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