Is “YouTube” telling or selling you something? Tobacco content on the YouTube video-sharing website
Source: Tobacco Control

The effectiveness of overt tobacco advertising and sponsorship bans is well established. The industry has responded to these bans by implementing “buzz” or “viral” marketing techniques, such as nightclub and dance party promotions. This paper analyses possible tobacco industry content on the burgeoning consumer-generated media website, YouTube. Tobacco control efforts need to embrace this new medium, in order to counter prosmoking messages and maximise media advocacy opportunities.

This entry was posted on Thursday, June 14th, 2007 at 6:22 pm and is filed under Business and economics, Internet, Media and entertainment, Tobacco and smoking. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.