Austin, TX; Portland, OR; San Francisco and Seattle are the Top Blogging Markets (PDF; 27 KB)
Source: Scarborough Research

Scarborough Research, the leading local market research firm for identifying consumer and retail behaviors in the United States, finds that Austin, TX, Portland, OR, San Francisco and Seattle are the top markets for people who read or contributed to blogs.

Fifteen percent of adults in Austin are bloggers*, and they are 78 percent more likely than the national average to be in this consumer group. Fourteen percent of Portland adults are bloggers; followed by San Francisco and Seattle, with 13 percent of adults blogging in these cities. Nationally, eight percent of all consumers are bloggers.

The top cities for bloggers have tech savvy and youth in common. Thirty-seven percent of Austin adults are between the ages of 18-34; they are 20 percent more likely than the national average to be within this age range. Adults in Austin and Portland are attracted to new technology. Austin adults are 17 percent more likely than adults nationally to be a part of a household that owns a DVR and 51 percent more likely to be a part of a household that owns a PDA. Portland adults show signs of new technology ownership and willingness to adopt other new tech items. Adults in Portland are 13 percent more likely than the national average to be a part of a household that subscribes to satellite TV, and 18 percent more likely to be members of households that plan to subscribe to satellite TV within the next year.

Press release includes chart: Top Local Markets for Bloggers

This entry was posted on Thursday, October 25th, 2007 at 8:24 am and is filed under Internet, Media and entertainment, Social and cultural issues, Technology. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.