Study of the Impact of Multiple Systems for Mobile/Handheld Digital Television (PDF; 519 KB)
Source: National Association of Broadcasters
From press release:

Broadcast television could reap an additional $2 billion in annual revenue by 2012 delivering content to mobile and handheld devices if an industry standard is adopted and technology deployed quickly, according to a study commissioned and released today by the NAB technology advocacy program known as FASTROAD (Flexible Advanced Services for Television & Radio On All Devices).

The report concludes that the success of new mobile and handheld (M/H) DTV services in the U.S. will be maximized if an industry-accepted Advanced Television Standards Committee standard for M/H DTV is released by early 2009 and universally adopted for M/H broadcasting. Delaying adoption of the standard will dramatically impact the revenue potential for both local and network broadcasters in a negative way, the report concludes.

The report, entitled “Study of the Impact of Multiple Systems for Mobile/Handheld Digital Television,” was authored by experts from BIA Financial Network with support from Law and Economics Consulting Group (LECG).

Assuming early adoption of a M/H standard, the report concludes the estimated $2 billion in additional revenue by broadcasters would be shared between local stations (approximately $1.1 billion), TV networks and syndicators (approximately $900 million). Revenue opportunities will come in the form of new advertising vehicles, monetizing over-the-air programming on pay mobile platforms, and partnerships with cell phone and other mobile delivery device providers, the report concludes.

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