2008 Digital Entertainment Survey (PDF; 8.6 MB)
Source: Entertainment Media Research (Wiggin LLP)
From press release:
On 4 March Wiggin hosted a seminar in London to discuss consumer attitudes to converging media. The seminar centred on the findings of a survey of 1,600 UK consumers commissioned by Wiggin and carried out in January 2008 by leading media research company Entertainment Media Research. The survey questioned the behaviour, trends, preferences and attitudes of respondents to all forms digital entertainment across the board; how consumers want to access digital services, using which devices, and perhaps most importantly, how much are they willing to pay?
Some of the key findings of the survey were:
- 70% of illegal filesharers say they would stop if they receive a warning note from their ISP.
- 27% of respondents say that social networks could become the main way they access music and video content.
- Given the choice of accessing content on demand on a paid for basis or free with advertisements, 70% of respondents preferred the free route despite the ads.
- There is a real appetite for on demand access to latest films (48%), comedy programmes (35%), live gigs (30%) and sporting events (28%) (figures are those definitely interested). However, these figures do not necessarily translate into willingness to pay. For example, while over half would consider paying for films, less than a quarter would consider paying for comedy programmes.
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on Friday, March 14th, 2008 at 11:32 am and is filed under Business and economics, Internet, Media and entertainment, Technology, United Kingdom.
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