Super Bowl XLIII will take place on Feb. 1, 2009, and Americans nationwide are preparing for the year’s most-watched TV sports event. Not only will the 2008–2009 Season NFL Champion be determined during Super Bowl XLIII, but Super Bowl parties will be held in and outside homes nationwide in celebration of the big game. In addition, the Super Bowl features some of the year’s best advertising.
As a result, Experian Simmons examined its Simmons National Consumer Study/National Hispanic Consumer Study to reveal who Super Bowl viewers are. This free study will provide a clearer picture of who will most likely watch Super Bowl XLIII and, most importantly, the advertisement preferences of these viewers.
Direct to Download the Report (8 pages; PDF)
Registration is required. Free.
Source: Experian Simmons
