Shopping Insights on Today’s Working Mom (PDF; 1 MB)
Source: Scarborough Research/Arbitron
From Nielsen Wire:

Working moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly according to a report from Scarborough Research, a partnership between The Nielsen Company and Arbitron. The average cellular bill for Working Moms is $94, versus $78 for all cell phone users. In addition, working moms, are 42% more likely than the average cellular user to download content to their phone.

This entry was posted on Friday, September 25th, 2009 at 1:21 pm and is filed under Business and economics, Children and families, Consumer issues, Labor, Telecommunications. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.