As Economy Impacts Halloween, Americans Get Creative
Source: National Retail Federation

One of the spookiest parts of Halloween this year may be the amount people plan to spend on their celebrations. According to the National Retail Federation’s 2009 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers are expected to spend an average of $56.31 on Halloween, down from $66.54 last year. Total spending on the holiday is expected to reach $4.75 billion.

Nearly one in three (29.6%) consumers say the state of the U.S. economy will impact their Halloween spending plans. Of those who will be affected, the largest majority (88.0%) plan to spend less overall. Others say they will be buying less candy (46.5%), using last year’s decorations without buying new ones (35.4%), making costumes instead of purchasing them (16.8%), reusing last year’s costumes (15.8%), and not participating in as many Halloween activities such as haunted houses or fall festivals (26.4%).

+ View full report and sample charts. (PDF; 49 KB)
+ View 2009 top costumes.
+ Watch a CNBC interview about Halloween spending with NRF’s Ellen Davis.

This entry was posted on Tuesday, October 6th, 2009 at 9:06 am and is filed under Business and economics, Consumer issues. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.