Energy Trends; Highlights on Consumer Energy usage (PDF; 325 KB)
Source: Nielsen
From Nielsen Wire blog:

While there are many motivating factors behind the green energy movement, for the average American “saving money” topped the list according The Nielsen Company’s latest Energy Trends report. Eighty percent of the 32,000 respondents polled cited cutting costs as their main motivation for conserving energy.

Overall, the study shows that many consumers have adopted more environmentally friendly habits, while others have not acted as quickly. “The current momentum surrounding green initiatives and reduced energy consumption presents utilities and home improvement companies with a golden opportunity,” says Jonathan Drost, Account Executive, Energy for The Nielsen Company. “When going green is cost effective, such as opting for Energy Star appliances or government incentive programs, customers migrate in that direction. The biggest hurdle for energy companies is educating the consumer on things like Smart Grids, Energy Efficiency programs and Renewable Green Energy.”

This entry was posted on Wednesday, October 21st, 2009 at 11:48 am and is filed under Consumer issues, Energy, Environment. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.