Within Ad Supported Media, Broadcast Radio Reach is Second Only to Live Television, Study Finds
Source: Nielsen

Web/Internet (excluding email) reached 64%, newspaper 35%, and magazines 27%.

In a deeper analysis of audio media titled “How U.S. Adults Use Radio and Other Forms of Audio,” Nielsen found that that 90% of consumers listen to some form of audio media per day. The 77% who listen to broadcast radio surpass the 37% who listen to CDs and tapes and the 12% who listen to portable audio devices. Broadcast radio also continues to play a major role to all ages, with almost 80 percent of those aged 18 to 34 listening to broadcast radio in an average day.

+ Full analysis (PDF; 404 KB)

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