Retailers Increase Cyber Monday Promotions to Entice Holiday Shoppers Looking for Bargains
Source: National Retail Federation

Holiday shoppers looking for bargains aren’t likely to be disappointed when they learn what retailers have planned for Cyber Monday. According to Shop.org’s eHoliday Survey, conducted by BIGresearch, nearly nine in ten (87.1%) retailers will have a special promotion for Cyber Monday, up from 83.7 percent last year and 72.2 percent in 2007. The most popular promotions are expected to be specific deals (42.9%), one-day sales (32.9%), and free shipping on all purchases (15.7%). Half of retailers (50.0%) will distribute promotions and deals to shoppers through a special Cyber Monday email.*

“Retailers have a very acute sense of the importance of Cyber Monday in kick-starting holiday sales and have been planning their promotions for months,” said Scott Silverman, Executive Director of Shop.org. “It seems like companies up the ante every year for Cyber Monday, and many holiday shoppers are eagerly anticipating the bargains that await them this year.”

Cyber Monday, a term coined by Shop.org in 2005, began after retailers noticed a trend of people shopping online on the Monday after Thanksgiving. Today, Cyber Monday is viewed as the ceremonial kickoff to the online holiday shopping season, when shoppers flood websites expecting robust promotions and many retailers highlight some of their most compelling offers.

+ Survey Results (PDF; 29 KB)
+ Select Cyber Monday Promotions (PDF; 19 KB)

This entry was posted on Tuesday, November 24th, 2009 at 10:38 am and is filed under Business and economics, Consumer issues, Internet. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.