It’s Child’s Play: Advergaming and the Online Marketing of Food to Children
Source: Kaiser Family Foundation
“The Kaiser Family Foundation released the first comprehensive analysis of the nature and scope of online food advertising to children to help inform policymakers, advocates and industry experts. The report, It’s Child’s Play: Advergaming and the Online Marketing of Food to Children, found that more than eight out of ten (85%) of the top food brands that target children through TV advertising also use branded websites to market to children online.”
Executive Summary (PDF; 2.95 MB) ||| Full Report (PDF; 2.03 MB)

This entry was posted on Thursday, July 20th, 2006 at 12:26 pm and is filed under Business and economics, Children and families, Food and agriculture, Health and healthcare, Internet, Social and cultural issues. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.