The Steak is the Sizzle: A Study on Product Attributes that Drive Word-of-Mouth Success (PDF; 141 KB)
Source: Keller Fay Group
From press release (PDF; 42 KB): “The Keller Fay Group today released a report that challenges several commonly held beliefs regarding word-of-mouth (WOM) marketing. Titled The Steak is the Sizzle, the study finds that products determined by consumers to be easy to discuss and recommend are more likely to achieve WOM success than goods solely perceived to be new and innovative.”

This entry was posted on Thursday, July 20th, 2006 at 6:46 pm and is filed under Business and economics, Consumer issues. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.