Report on Restoring America’s Travel Brand: A National Strategy to Compete for International Visitors (PDF; 1.1 MB)
Source: U.S. Travel and Tourism Advisory Board (TTAB)
From press release:
The TTAB report made strategic recommendations in the following areas:
1. Making it easier for people to visit, while ensuring both hospitality and security.
2. Asking people to visit us, with a nationally-coordinated marketing program.
3. Measuring the economic impact of the travel and tourism industry.
