What Happens When the Spots Come On: The Impact of Commercials on the Radio Audience (PDF; 328 KB)
Source: Arbitron/Media Monitors/Coleman
From press release: “Radio ratings data from Arbitron’s Portable People Meter and commercial occurrence data from Media Monitors indicate that the lowest rated minute during an average commercial break is 92 percent of the size of the audience before the spots began, according to a new study by Arbitron, Inc. (NYSE: ARB), Media Monitors and Coleman.”

This entry was posted on Friday, September 22nd, 2006 at 9:56 am and is filed under Media and entertainment. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.