Crossover: How Artists Build Careers across Commercial, Nonprofit, and Community Work

Crossover: How Artists Build Careers across Commercial, Nonprofit, and Community Work (5 MB)
Source: University of Minnesota, Hubert Humphrey Institute of Public Affairs
From press release:

The study, “Crossover: How Artists Build Careers across Commercial, Nonprofit, and Community Work,” reports how artists develop successful cross-sectoral careers in ways little understood by employers, funders, and policymakers. “Crossover” includes in-depth interviews and data from a web-based survey of Los Angeles- and San Francisco Bay-area musicians, writers, performing, and visual artists. Although the report focuses on artists from two of the nations’ largest creative economies, the authors believe the results are applicable to cities across the country.

Even though crossover is quite pervasive among artists, they generally earn more arts income for commercial work than they do for nonprofit or community work. If money were not an issue, artists would crossover even more than they currently do, according to the report. Many full-time commercial artists would work more hours in the nonprofit and community sectors while others would increase their for-profit efforts. Many more would engage in community artwork.

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