The Presence of Magazines on the Internet (Word; 1.94 MB)
Source: The Bivings Group
“After examining the websites of popular American magazines, it became evident that the magazine industry’s online strategy is dramatically different than the tactics used by newspapers. Where the newspaper industry uses websites to present recycled content in a digital format, magazines are using the Web as an opportunity to develop interesting, unique, and easily digestible online content. Magazines have proven that the Internet can be an effective supplement to, rather than replacement of, printed content, and have begun using their websites to give consumers content not available in their print editions. However, while the general online strategies of newspapers and magazines may differ greatly, the two types of publications are similar in that neither is making use of online features reflective of today’s Web 2.0 environment. Further, online magazine content is often limited and focused on pushing paid-for subscriptions through the use of banner and pop-up ads.”
See also: The Use of the Internet by America’s Newspapers (PDF; 213 KB)

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